Well, maybe not every single piece of the world, but consider the cultural and corporate landscape of the past decade or two. Digital convergence – a new chapter for mobility. Meaning of digital convergence. However, the phenomenal growth of multimedia and networked computers in the mid-1990’s forced many commentators to revise the terms of the equation. In 1978, Nicholas used three overlapping circles in representing the technologies of broadcasting, computing and printing (Brand 1987). It is however important to note that this convergence doesn’t necessarily imply that a single journalist ought to do all the work from reporting, writing, shooting videos and editing them as well taking pictures and presenting their stories on the web. media studies, digital humanities, translation studies, art history, musicology, and even ecology. Media Studies. An individual cross-media production based on two forms in response to a choice of briefs set by WJEC, applying knowledge and understanding of the theoretical framework and digital convergence. In: Oxford English Dictionary. Digital convergence can be given a varied set of definitions. Routledge publishers. Vol 6. Analogue is. What is the role of blogs, vlogs, podcasts and social networks? The digital technology is increasingly blurring the boarders between broadcasting, telecommunication, television, publishing and computing services. Another dominant media convergence narrative concerns new production dynamics of media texts: Digital and convergent media have often been interpreted enthusiastically, mainly because of their assumed ability to free audiences from the control of the one-to-many mass and analog media. The proposition to have all modes of information and communication converging into a digital nexus can be traced back to the late 1970’s (Mueller 1999). Written in 1992 by David Ellis, Split Screen: Home Entertainment and New Technologies attempted to provide background on digital convergence to help readers understand where they might be headed in terms of home entertainment. If you enjoyed this article, subscribe to receive more just like it. Media Studies Page 4 Course Content At the mention of the phrase ‘world of communications’, many descriptors come to mind including high technology, innovativeness, fast paced, adaptive, rapid change and evolving technology. The coming together of these two companies represented a new level of convergence of the industrial and economic organization of media production and distribution (Dewdney & Ride 2006). Altogether, this makes studies of media convergence, both its approaches and its results, highly relevant for the understanding of the digital creative economy. Course Overview Among journalists, the idea of reporting a story using multiple media tools has generated a heated debate especially with the print reporters, who often don’t carrying audio recorders and video cameras while at work (Kawamoto 2003). One bit can represent at most two values; 2 bits, four values; 8 bits, 256 values etc. You can use your phone to watch a film, stream TV, listen to music, or, while you're at it, edit video, play a videogame or frankly anything else. De-Convergence of Global Media Industries (Routledge Research in Cultural and Media Studies, Band 47) Digital Platforms, Imperialism and Political Culture (Routledge New Developments in Communication and Society Research, Band 3) Die Beischlaf-Vermutung Läufer 59074 Rondella X-Band, elastische Kreuzbänder, Gummibänder 80 x 11 mm, Durchmesser 50 mm, 30g Dose, bunt Gummibänder X-Band; … Brock, G., 1994. While deregulation is still an important concern, the availability of bandwidth for networked computers, and the development of affordable full motion video technology and cable modems re-defined the terms of the changing convergence equation. Click here to ask a question about this article. IMPACT OF DIGITAL CONVERGENCE ON THE MEDIA AND USERS OF INFORMATION CONTENT, DIGITAL CONVERGENCE SETTING THE COURSE FOR FUTURE OF JOURNALISM, Error, group does not exist! A webpage is a good example of this "new media": the whole thing can be assembled on a desktop computer which combines text, image, sound, video, animation, and other digital effects . Copy Amongst those that embraced Negroponte’s view was John Sculley, who was one of the executive at Pepsi in 1983 (Kawamoto 2003). Convergence Culture maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer and the power of the consumer interact in unpredictable ways. In the meantime, wireless delivery--cellphones, satellite, and standards like bluetooth--promise to redefine the more traditional convergence debates. Of course, there are some who have also made the case that the composition, framing, and selection process of photography ideally suits it for promotional and propagandistic purposes, made all the more powerful for the apparent documentary qualities of the light-impinging-on-chemical technology. An individual cross-media production based on two forms in response to a choice of briefs set by WJEC, applying knowledge and understanding of the theoretical framework and digital convergence. Winner of the 2007 Society for Cinema and Media Studies Katherine Singer Kovacs Book Award. Economic: Conventional television is a free "public good," supported by advertising and distributed over the air to the public without discrimination. Satellite and Geophysical Positioning Systems (GPS) will turn both vehicles and people into mobile computing devices. it's very short, but it's worth a surprising amount of marks: 17% of component three! From our perspective now, we can see that his vision of convergence has not necessarily come to pass: we would not monitor household systems with our television, but with a desktop or laptop computer. For example, in 1994, the New York Times, while reporting on the San Jose Mercury New’s online edition on AOL, had a subheading with the term “media convergence” which forecasted that technological changes were increasingly leading to convergence of all forms of media into one (William 1994). He then goes on to suggest that, in terms of music, the musician consider the ways that the computer creates a sound: In the shift from analog to digital signal processing, Holtzman is suggesting, old paradigms are expressed as analogies to promote familiarity and acceptance of the new technology; these analogies also tend to limit the ways in which we are able to use the new digital technologies creatively. You will also apply knowledge and understanding of the theoretical framework and digital convergence to the planning and production of a cross-media production (Indie music video and music magazine). About this journal. However, neither of the two terms became successful. Information and translations of digital convergence in the most comprehensive dictionary definitions resource on the web. ... Aalborg 1998, [from:] J.F. A CD-ROM holds approximately 680 MB of data. For example, Jane Ellen Stevens, who had worked as a video producer and newspaper reporter was proud of the idea of a backpack journalist (Martha 2002). Telecommunications Policy for the Information Age. The higher the sample rate, the greater the fidelity of the digital output. Still, media convergence may stifle the quality of the content and allow for a possible media monopoly when a select few media companies control most of the media. The most general sense of analogous is thus "corresponding in some particular," making it synonymous with "similar, alike, comparable. For example, old black and white sets are still able to receive colour broadcasts, just as mono sets can receive stereo broadcasts. Today, this concept of “digital convergence” has become a ubiquitous buzzword in media and journalism. Open standard-based technologies such as IP; radio technologies such as cellular, DVB and WLAN; middleware technologies such as HTML, WAP, MMS, Symbian, XHTML, PoC, Java and DRM; and connectivity technologies such as the Blue tooth, USB 2.0, RFID, and universal plug and play; have all made it possible for consumers to access information content and services without having to worry about interoperability issues (Anon 2004). Where the mention of the word “convergence” appeared in the 1980’s and early 1990’s, it was always in connection with Sculley and Apple (Kawamoto 2003). Writing media history is no longer a matter of charting the historical development of an individual medium such as film or televi sion. Rowman & Littlefield. While the analogue signal is continuously variable within a range of values, a digital signal consists of discrete numeric values represented by binary patterns of 0's and 1's. © Dr. Marshall Soules, Malaspina University-College, 2007. It is almost impossible to follow developments in technology and media without encountering this concept of digital convergence. At it's most basic, convergence refers to the ways that various analogue media can be translated into digital bytes and manipulated by a computer. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Until recent deregulation, telephony was always considered a natural monopoly and telephone services are financed by subscriber fees and toll charges. Digital Convergence Media- John Mathews (42886767) The Internet is now an apparent place where major music studies are placing their promotional material and music videos to gain audiences and overall revenue. And it seems that bandwidth is a key component of the convergence equation. De-Convergence of Global Media Industries (Routledge Research in Cultural and Media Studies, Band 47) Digital Platforms, Imperialism and Political Culture (Routledge New Developments in Communication and Society Research, Band 3) Die Beischlaf-Vermutung Läufer 59074 Rondella X-Band, elastische Kreuzbänder, Gummibänder 80 x 11 mm, Durchmesser 50 mm, 30g Dose, bunt Gummibänder X-Band; … William, G., 1994. “The Coming of Convergence and Its Consequences,” In: Demystifying Media Technology, Mountain View, Calif.: Mayfield Publishing Co. Ithiel de Sola Pool, 1983. Categories: Key Concepts, New Media, Convergence, Digital Media, Internet, New Technologies, We Media, Other Topics, Website Analysis, Social Networking Analysis, Web Pages. New York: Viking Press. The mass media content is no longer distributed through traditional channels and instead digital content is now delivered via the internet, satellite and through a host of other digital technologies (Pavlick & McIntosh 2004). Oxford: Clarendon Press. Cambridge, Mass: Harvard University Press. Faced with the new digital technology, the human mind tends to resort to analogies to describe the new information-processing environment. Holtzman asks the difficult question, "What means of expression are idiomatic to computers?" But in the converged media organizations, journalists who are well equipped with the basic know-how of multiple media are the ones who are most successful and drive the greatest innovations and are the leaders of tomorrow. Speech and writing are represented by print in a book; musical sounds are represented by grooves in an LP or magnetized iron particles on an audio tape; light bouncing off an object is focused by a camera lens to change the colours of chemicals on film. This increasing integration of technologies of computing, telecommunications, broadcasting and print media into a single digital environment is quickly revolutionizing media and journalism (Dewdney & Ride 2006). Prof. Sefer Tahiri Course description What is the future of television and other media? The networking of computers on the internet is, probably more than anything, defining convergence in the early years of the 21st. Digital media convergence enables news to be delivered quickly to the public. Broadcast, Cable or Twisted-Pair (Telephone) Delivery? One of the earliest expressions of this idea came from Nicholas Negroponte, a technologist and founder of MIT’s media lab (Brand 1987). Digital Convergence is the tendency for different technologies, media, content, services and applications to become more similar with time. Nokia is also collaborating with Kodak to enable easy picture sharing with embedded Kodak picture applications in its smartphones (Anon 2004). A photograph can also be digitized by a scanner that converts lines and shading to combinations of 0's and 1's by sensing different intensities of light and dark. The process of analog mass communication was characterized by a relatively large, heterogeneous and anonymous audience (Pavlick & McIntosh, 2004). For example, under its enabling legislation, the Bell Canada Act, Bell is explicitly forbidden not only from holding a broadcast license but also from in any way controlling the contents or influencing the "meaning or purpose of messages transmitted" through its facilities. De-Convergence of Global Media Industries (Routledge Research in Cultural and Media Studies, Band 47) Digital Platforms, Imperialism and Political Culture (Routledge New Developments in Communication and Society Research, Band 3) Die Beischlaf-Vermutung Läufer 59074 Rondella X-Band, elastische Kreuzbänder, Gummibänder 80 x 11 mm, Durchmesser 50 mm, 30g Dose, bunt Gummibänder X-Band; … The coming together of technologies and institutions to create a new product or media experience. Specialist content like Gardener’s World magazine target a specific niche audience. 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