And this, in turn, will fuel further change.” People are buying less but they’re buying better. “The challenge is to move from storytelling to story-making, and to simply do what you say, or as my American colleagues often say, to walk the talk. ... the more our relationship with fashion will evolve,” said Dawnn Karen, a fashion psychologist and branding consultant. If you would like to comment on this story or anything else you have seen on BBC Culture, head over to our Facebook page or message us on Twitter. “At an individual level, the ability to express yourself – or at a collective level the ability to enable connection and belonging – is enabled by fashion. This won’t go away, but the industry does need to live up to its responsibilities, and be part of creating a more positive future.” Buller’s hopes are high. Ideas of exponential growth, of personal success and of gratification and identity through consumerism – much-lauded through the 1980s and 1990s – have been revealed as pipe dreams, and quite destructive ones at that. • Mimosa Spencer. Published on January 16, 2020, … Paria Farzeneh's recent spring/ summer 2021 presentation for London Fashion Week took place in a field outside the city (Credit: Getty Images). This, along with the understanding that we might actually have enough out there already to keep ourselves decked out for decades, has led to a resurgence of interest in making and mending; the wartime cabinets seem to have got it spot on. “I really take my hat off to them for being brave enough to make that decision in an era that was very different from 2020. “It’s just gotten a bit crazy for us business-wise. “Fashion is a potent visual marker of our times,” says Caroline Stevenson, head of cultural and historical studies at London College of Fashion. And retail models will be reinvented with a greater focus on made-to-garment and circular design.” It’s all to play for. Hindustan Times via Getty Images. “I want to keep the flame going, and that’s where my momentum comes from.”, Gurung also thinks it’s important to speak out, at the risk of courting haters. ... Fall 2020 Collection. Clothes rental, better recycling processes, … Christian Siriano, who has been outspoken on issues ranging from LGBTQ rights to body positivity, was among the designers encouraging people to vote in the U.S. election, showing a floor-length gown printed with a graphic “vote” pattern — with a matching face mask — as part of his spring 2021 collection. Amy Sussman/Courtesy of BBMA2020. A handpicked selection of stories from BBC Future, Culture, Worklife and Travel, delivered to your inbox every Friday. I was voting for Biden, that was what I was interested in, but I never, ever wanted to have people feel that that’s the only way to go,” said Siriano. We also realized how closely tied we all are to one another,” he said. Find all the latest fashion news in a daily live-feed, including curated Daily Digest picks, breaking news, business analysis and designer interviews. I’ve just been more vocal and present,” he continued. That's … Welcome to 2020 — everyone has a voice and consumers aren’t afraid to use theirs. The Biggest Fashion News Stories of 2020 — So Far The coronavirus pandemic and the Black Lives Matter movement have become the year's top stories. “There’s definitely been an increased awareness around conscious consumption,” agrees Tom Berry, director of sustainability for online luxury platform Farfetch. Each collection focuses on the work of a charity, which receives 20 percent of the profits from the sale of the clothes. The 79-year-old Nygard awaited an appearance in a Winnipeg courtroom after his Monday, Dec. 14, 2020, arrest in Winnipeg, Manitoba, Canada by Canadian authorities at the request … Every definition relates to the big picture: that fashion needs to … “Everyday garments will become more utilitarian, making space for creative digital collections that allow people to continuously reinvent their looks in ways that are less wasteful and harmful to the environment. “As we navigate an uncertain future, clothing will become less a tool for shaping outward identities and more an extension of our homes, offering comfort and reliability amidst global turbulence,” says Stevenson. “Unconscious consumption is falling out of fashion. Obviously, I have a very strong opinion. Read about our approach to external linking. And yet, there are still few better places to examine cultural change than fashion. And if you liked this story, sign up for the weekly bbc.com features newsletter, called The Essential List. Sure, classic and feminine is still cool, but for 2020, the floral print is getting a … “I don’t think I would be able to sleep at night if I felt like I was not saying what I want to say.”. Fashion reviews, pictures, street style, and more from fashion shows. That’s why it has emerged as a strong trend.”. December 18, 2020 Vests, crochet garments, and disco collars … But the change goes deeper. The Off-White founder has used the platform to promote a message of diversity and inclusion, starting with his first Vuitton show, staged on a rainbow-colored catwalk. Yeezy Season 8: Fall 2020. “If the show itself can take the form of a militant protest, how can you justify excluding a real activist from the event?”. From editor-curated shopping guides to expert tips on how to make the most of your wardrobe, get ready for the inside scoop on how to live your most … Simmenauer noted that U.S. consumers are quicker to cancel a brand or designer that they feel doesn’t align with their values. “If they don’t do that, they are not fulfilling their purpose.”, Bethany Williams RTW Spring 2021  From her first show, she made her values clear by sending out a T-shirt with the message “We Should All Be Feminists.” Since then she has consistently promoted female creatives, and the brand’s sales have soared. The latest breaking news, ... fashion. “Different ethnicities being accepted within, and allowed the opportunity to shine within fashion or within creative industries, is my story to a T,” he said. Psychedelic Florals. Fashion. December 18, 2020 It shows their intention and shows how they were thinking in 2017, which is when I was having that conversation. A further 50 percent said they would pick companies that find ways to help their local communities, and 49 percent stated they would favor brands that prove that they treat their employees well. Employees too strive for meaning. “The fact that fashion, beauty and luxury are becoming politicized, and having to take a stance on a number of urgent social issues, will reinforce the need for brands to have a multilateral positioning, in other words, to adapt their messaging and their actions to regional specificities that are no longer just cultural,” the IFM professor said. As it turned out, the protester was a member of climate action group Extinction Rebellion, which had previously disrupted London Fashion Week with a series of demonstrations. Utility clothing, as it was called, was streamlined and efficient – and sometimes gently embellished. “Price is still key, obviously, but the preference on these elements has increased,” Thomas Husson, vice president and principal analyst at Forrester, told a recent webinar held by data research firm Launchmetrics. “You couldn’t tell if it was part of the show or not,” Sidney Toledano, chairman and chief executive officer of LVMH Fashion Group, commented afterward. Protect. But the experience prompted him to be more explicit about the issues he supports. “I believe in having difficult conversations with those who might not agree with you and reaching across the aisle,” he said. Our priorities have shifted to demand maximum comfort. “I would have liked to meet her, because I’m very interested in her point of view. The e-commerce company … “Gen Z were the first to ask the question, ‘What more can a brand bring to society?’ They no longer believe in politics or religion, but they recognize that brands and companies have a role to play that previously, they were not expected to play,” she said. You need to make sure that everyone is aligned,” he said. Priority will go to clothes that will be fashionable longer than a couple of months,” fashion historian Allison Pfingst told Instyle Magazine, earlier this year. Photo. And if it does survive, what form will it take? Abloh said LVMH chairman and ceo Bernard Arnault and his executive teams deserved credit for being forward thinking. It was and is still the uphill battle that I face, and I want the younger generation to have an easier path to do the same type of work that I do.”. Please fill out this field with valid email address. “It’s increasingly about closing the gap between brand, customer and employee experiences. Select best-sellers are up to 40% off. ... and occasionally bought, in 2020 tells the story of a year like no other British menswear brand Connolly invited Portobello Market vintage-clothing stall owner and stylist, Frank Akinsete, to upcycle pieces from previous collections, highlighting the creativity of Akinsete and his fellow market-stall holders, in a moving photo series. They want to understand how they contribute to the broader customer experience, and more importantly, they want to give meaning to their daily jobs,” Husson added. The finale of his fall 2017 show featured models in T-shirts with slogans such as “The Future Is Female” and “Break Down Walls,” while his 10th anniversary show explored American identity, with models wearing beauty pageant sashes that said: “Who Gets to Be American?”. Social and political attitudes can vary widely features newsletter, called the Essential List one zip... While the bombs drop, there ’ s not easy to change, not new clothes, ” she.... 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Getting involved in political and social issues in response to global upheaval are the 10 fashion-related things that happened 2020.