“One major trend since the pandemic and leading into 2021 is the drive of consumers to support small businesses and local economic growth,” Moser said. Despite the human and economic toll taken by the coronavirus, 59% of business buyers expect their company’s revenue to remain steady or increase next year. Therefore in 2021, businesses need to reimagine their own workspaces as well as provide the proper support for people working from home, such as outfit them with the right office equipment, mental health support, and more so everyone can work from home comfortably. Business Trends 2021: The Bottom Line. For some of us, its already here. For a number of reasons, some companies were more successful than others. Before joining the BlueCrew, she was an analyst at Forrester Research where she covered business and consumer technology trends and the fast-moving marketing tech landscape. Specifically, Belgian Cycling Factory developed a new ecommerce store (and in just one week) to help dealer partners shift to online sales — an entirely new channel for them. Now that there are some distance and lessons learned from that initial experiment, most businesses are now rethinking their entire business model. International shopping has affected by the Covid-19, and many people have got value within their communities. Request a BlueConic demo today. 2021 will be the year that every company — not just the … Below is a summary of our 12 Days of Insights, detailing what our leaders believe will shape the path into 2021 … Follow These SEO Trends for 2021. Reem had plenty of advice to share with other large organizations looking to digitally transform with a pure-play CDP during our joint MarTech Conference 2020 session: “Take the time to identify the roles of people who will be using the CDP. Across Fjord Trends 2021, the over-arching theme is mapping out the new territory. Business analysts, data scientists and engineers … Cloud solutions allow us to access data from anywhere. What was once thought to only be something out of a science … Starting in 2021, the companies that ‘win’ will understand they must deliver bespoke experiences to prove to their target audience they’re truly customer-obsessed — and invest in modern, advanced tech to prove to their teams they’re dedicated to helping them succeed today and in the long term. Factoring in the massive drive and demand for digital content: without a second doubt, a business must stay ahead of the marketing curve in 2021. Our pure-play customer data platform, for instance, enables modern marketing organizations and other growth-focused disciplines to store their first-party data in unified, persistently updated customer profiles and send that constantly refreshed data to their activation systems whenever they so desire. Understanding the advantages a CDP offers business technology users has helped many BlueConic customer recognize the importance of efficient operations on both its teams’ daily performance and the company’s bottom line in the long run. The businesses that are currently thriving even during a pandemic are those that reacted quickly to the changes. After witnessing so many beloved … I think it's been a little while I'm going to do . There's a trend to have more purpose and meaning in our jobs. At the same time, AR will be … Learn the Top Social Media Trends for 2021 Looking beyond decision-makers’ improved thinking and approaches regarding tech investments, their reshaped stacks and modernized mix of tools will also lead to a newfound ability to drive true digital transformation across their businesses. Leverage these four emerging business trends to give your business an edge in the new year. Ultimately, this "try before you buy" with virtual interfaces will transform how businesses offer their services. Due to COVID, bicycle dealers had to temporarily close stores. Younger generations that are entering the workforce want to connect with a purpose or work for a company that has real meaning. Companies that don't have a clear or meaningful purpose will struggle to attract talent and customers. Another top business trend in 2021 will be automation. This . For example, restaurants that pivoted to enable expanded take-out abilities or Formula 1 companies that were producing ventilators altered their typical operations to ensure survival. However, working from home wasn't ideal for others. Learn how to measure digital customer experience at the individual level by integrating Decibel's Digital Experience Score into BlueConic... advance their digital transformation efforts, first-party data is becoming increasingly important, bracing for the impending cookie-less future, third-party cookies will no longer be available, first-party data guiding their strategies in 2021, especially valuable resource for marketing, unified, persistently updated customer profiles, identity at the heart of their engagement strategies, compliance-oriented master data management systems, companies that prioritized strategic enhancements, Take manufacturer Belgian Cycling Factory (BCF), operational efficiency is arguably the most important metric, recognize the importance of efficient operations, strategic value a technology will provide, drive true digital transformation across their businesses, during our joint MarTech Conference 2020 session, Reducing Your Reliance on Third-Party Data, Exceeding Customer Expectations: A Team Effort, Ensure the consent status for all individuals (e.g., those who’ve opted in and out) is, Eliminate any data-related barriers in the form of. Data discovery has increased its impact in the last year. Opinions expressed by Forbes Contributors are their own. Instead, they will become the kind of company that can adapt as events unfold.”. While there are many who can't wait to bid adieu to 2020, there's no doubt the coronavirus pandemic and the ways businesses had to adjust to ensure their survival changed the trajectory of what 2021 will look like and what businesses should do to get ready for the upcoming year. Rather, these executives and technologists will consider the operational efficiency and strategic value a technology will provide to users and teams throughout their organizations. IDC’s Technology Trends For 2021 VR environments will increasingly be used by online retailers to provide immersive, feature-rich shopping experiences. In 2020 there were a lot of reasons to begin to think more locally rather than globally—COVID-10 disrupted international supply chains, there were increasing tensions between the U.S. and China, and Brexit was delivered. Go Local First. Influencer marketing is like celebrity endorsement prevalent … VF Corp. Vice President, Global Digital Consumer 360 & Advanced Analytics Reem Seghairoun noted the real key to her digital transformation success was in understanding how brands under the VF umbrella could make the most of a customer data platform. There have already been quite a few shifts in this direction from warehouses, supply chains, autonomous vehicles, trucks, and ships, as well as chatbots that automatically take over customer service inquiries. And that list includes BlueConic customers, who have been able to adjust on the fly amid the pandemic, thanks in large part to the agility our customer data platform affords them. All Rights Reserved, This is a BETA experience. This year, as we crafted Forrester’s 30 predictions reports (client access required), a clear theme emerged: technology acceleration. I believe every business around the world needs to be ready for these trends. Bad debts. Another top business trend in 2021 will be automation. This trend of sustainability links closely to the previous trend of a meaningful purpose as companies work to reduce their carbon and water footprint. Why does B2B marketing trends matter for any business? The pandemic made increasing business agility even more urgent. November 20, 2020 . During the pandemic, brands relied on engaging with their customers and potential customers across social media. The businesses that leveraged this data to better understand their customers and to improve their decision-making are clearly the ones that are outperforming everyone else. Businesses will evaluate their business processes to see where they can take people out of the process when they aren't adding any true value. Creating a single customer view and breaking down data silos go hand in hand today. Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a strategic business & technology advisor to governments and companies. As a futurist, I help companies understand the latest trends and technologies and offer guidance on how to prepare their businesses for them. When employees were under lockdown orders due to COVID, companies had to quickly adapt operations to a remote workforce. One solution for raising capital has been crowdfunding, blockchain technology, and other decentralized finance options. This insight from Forrester VP, Principal Analyst Brian Hopkins aptly explains the mindset business leaders must have in 2021 and beyond: Be as agile as possible. In 2021, there will be a big push toward a more authentic presence on social media and one that's less curated by social media experts, such as real behind-the-scenes looks at a company. Here are a handful of the business trends to watch in 2021, from the widely predicted to the little-discussed— as predicted by The Economist’s The World in 2021 publication. Leaders across our business have offered emerging business trends and thoughtful industry predictions, which have been shared through our social media channels. Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a strategic business & technology advisor to governments and companies. It’s how organizations like VF leverage the technology that ultimately dictates their success. All in all, BCF was able to shift to this new direct-to-consumer engagement model with BlueConic at the heart of its data infrastructure and technology stack. BlueConic provides companies with a single repository of all relevant data for individuals and enables marketing to put customer identity at the heart of their engagement strategies. Therefore, every company needs to rethink operations, environmental impact, and their products and how they are being used. The large-scale transformation initiative launched by VF Corporation is the perfect example for other companies to emulate in 2021 and beyond. And the insights may be helpful for other companies as well. He helps organisations improve their business performance, use data more intelligently, and understand the implications of new technologies such as artificial intelligence, big data, blockchains, and the Internet of Things. A sought-after speaker and industry voice, Cory’s work has been featured in Venture Beat, Wired, AdAge, and AdWeek, as well as spoken at conferences such as FutureM, MITX, and the Association of National Advertisers. Data Discovery/Visualization. This sparked urgency among BCF to accelerate its digital transformation and adjust its business model. 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Increasing business agility has always been important to executives. Increasing agility in ways like this will be paramount for leadership at companies large and small. If you are a company that sells its products or services to other businesses, you would know how the B2B marketing trends for 2021 are going to evolve, post the setback through this … But the innovation and adaptation displayed by businesses — from SMBs to enterprises — has certainly been inspiring to see. Member Article. How 9 global business leaders see 2021 business trends unfolding . There were lots of industries that were completely transformed in 2020, such as the hospitality and events industry. Are offices still needed? Cory has spent her career on the cutting edge of marketing technology and brings years working with Fortune 500 clients from various industries to BlueConic. One of the major business trends for 2020 was the expansion of AI technology, and that will only grow in popularity in 2021. As discussed in the recent webinar I co-hosted alongside long-time CMO advisor and strategist Elizabeth Shaw, operational efficiency is arguably the most important metric when it comes to business technology evaluation today. The data in these systems are neither stored nor organized in a manner that enables real-time utilization for interacting with customers in digital channels, for example. It isn’t just the customer-facing aspect of business that is changing. Here are the top 10 trends that will drive every business in 2021. The gig economy is pretty big. Remote Work on the Rise. Get on the Influencer Marketing Train. The 2021 Topics and Trends report shows that lifestyle topics and trends for the UK, Canada and the United States revolve around the home, reflecting the reality of life in a pandemic. However, … This creates a challenge for businesses that want to raise capital to expand or start a new business. Some companies experienced an increase in productivity when their workforce went remote. That finding, from The 2021 State of IT: The Annual Report on IT Budgets and Tech Trends … So if you’re starting a business in 2021, it helps to know the relevant trends. SEO is constantly evolving through the years. 2021 Small Business Trends [00:00:00] Hello, and welcome to another episode of the duct tape marketing podcast. Along with this will be engaging influencers and micro-influencers in your industry—those key people who are driving conversations and engage with your customers. Determine which of the above business trends … © 2020 Forbes Media LLC. Many companies also use execution tools like journey orchestration platforms and campaign management systems that are limited in their data scope and narrow in their activation. Many are getting laid off and Top Economists are predicting the worst recession since the Great Depression. Toss 2020 to the kerb and start the new year strong with a portfolio of investment trends. 2020 was a whirlwind and our challenges will stay with us into 2021. When COVID hit, companies that prioritized strategic enhancements — to their people, processes, and technology — were able to withstand the worsening business conditions. Future is coming fast. Take manufacturer Belgian Cycling Factory (BCF), for instance: The economic and business climates are murky heading into 2021. To successfully transition to first-party data — and make the most of the invaluable business resource — corporate leaders need to invest in technology that helps their teams: In other words, C-suites need tech that not only streamlines first-party data collection, but also helps their business leaders capitalize on their data in actual (not near) real time. Small business trends for 2021: Two-way communication, empathy and shopping local. Artificial Intelligence and Business Intelligence. 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